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​Adam Simms

Providing automotive retailing excellence to the community with value, integrity, and trust.

Adam Simms has more than 25 years of automotive experience. He started the Price Simms Auto Group in 2003 with Tom Price with a single Toyota dealership. Nineteen years later, Price Simms has 28 dealerships in the Bay Area, selling everything from Bentleys, Bugattis and Lamborghinis, to Volvos, Fords, and Lincolns, with two new Polestar dealerships as well.


Before partnering with Price, Adam was a Vice President at AutoNation, the Hall Auto Group, and the Walser Auto Group. Adam was an early believer in the power of the internet to sell automobiles. He founded two innovative businesses:, the industry’s largest online used vehicle marketing and sales organization; and ResponseLogix, a technology company focused on internet lead response and ongoing follow-up solutions that eventually merged with his third technology company, Digital Air Strike, which he co-founded with Alexi Venneri.

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